Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths).pdf

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths)

Andy Milligan

A brand is just a logo - everyone knows that, dont they? After all, its not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that its a soft area of marketing that doesnt go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what its really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Category: Management. Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) free ebook download.

7.65 MB Tamaño del archivo
9780749483098 ISBN
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths).pdf

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Notas actuales

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Sofi Voighua

Creating a logo for your small business is a big step in the right direction. Logos are important because they represent your brand and services. It identifies the business quickly. A logo is part of all marketing including business cards, ... business - The Basics of Branding - Entrepreneur.com Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But w...

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Mattio Mazios

Buy Myths of Branding - A Brand is Just a Logo, and Other Popular Misconceptions by Simon Bailey | 9780749483098 | 2019 from Kogan.com. A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant… Myths of Branding, written by renowned branding experts ... Écouter le livre audio Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions de Simon Bailey, Andy Milligan, narré par Richard Lydon

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Noe Schulzzo

Free Online Library: Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions.(Brief article, Book review) by "ProtoView"; General interest Books Book reviews Brand identity Brand name products Brand names

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Jason Statham

Cover; Contents; About the authors; Preface; Introduction; Myth 1 Brands are just a way of charging you more for the same product; Myth 2 Once lost, trust can never be rebuilt; Myth 3 A strong brand can be used to prop up a bad business; Myth 4 Technology is diminishing the power of brands; Myth 5 Branding is just about the logo and advertising; Myth 6 Brands don't have financial value; Myth 7 Differentiation is dead.

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Jessica Kolhmann

5 Major Branding Myths Debunked Myth #1: Your brand is all about your business. Rather than being just about your business, a brand is about your customers as well. The very reason why you are creating it is for selling your offerings to the target consumers.