Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths).pdf

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths)

Andy Milligan

A brand is just a logo - everyone knows that, dont they? After all, its not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that its a soft area of marketing that doesnt go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what its really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) (English Edition) eBook: Bailey, Simon, Milligan, Andy: Amazon.com.mx: Tienda Kindle

7.65 MB Tamaño del archivo
9780749483098 ISBN
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths).pdf

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