Big Data Work
Thomas Davenport
Önemli olan verinin hacmiyle büyülenmek değil onu analiz edebilmek onu içgörü, inovasyon ve işletme değerine çevirebilmektir. Büyük verinin ortaya çıkışı (veya en azından fark edilişi) üzerinden sadece on yıl geçmiş olsa da, özellikleri yeni bir devir anlamına geliyor. Farklı sektörlerden büyük kuruluşlar veri ekonomisine katılıyor ve büyük veriyi sadece daha iyi kararlar ile maliyet tasarrufu için değil, müşterilerine veriye dayalı yeni ürün ve hizmetler sunmak için de kullanıyorlar. Bu beceriler, liderlik, örgütsel yapılar, teknolojiler ve mimarilerde değişim anlamına geliyor. Dünya ve onu açıklayan veri sürekli bir değişim ve akış halinde
“Big Data at Work is the first and only book to describe how real organizations are using big data, extracting value from it, and combining it with other forms of data and analytics. It’s an invaluable guide to planning and action.” Big data brings together data from many disparate sources and applications. Traditional data integration mechanisms, such as ETL (extract, transform, and load) generally aren’t up to the task. It requires new strategies and technologies to analyze big data sets at terabyte, or even petabyte, scale.
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